Conta Simples - Your finances

2025

Your finances, elevated ª Simples.

“It was a chaos of cards. Now it's Conta Simples."

As part of the rebranding, we brought the transition from complicated to simple to life with a 100% CGI film — where there used to be a mess, now there’s practicality in your pocket. One card to manage everything, just the way it should be.

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We’re completely fascinated by the mood this film sequence embraced — it supports and elevates every creative choice in such an authentic way.

Check out some of the styleframes we put together for the film.

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RnD / Styleframes

Some RnD experiments carried out for Conta Simples in collaboration with @studiopond.cc.
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This visual exploration was developed as part of the design process for the rebranding campaign, where we created visuals for devices, environments, and styleframes, all aligned with the same conceptual direction.

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

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[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

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